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- MA Graphic Design (Online)
MA Graphic Design (Online)
- Mode of study: Online, part-time
- How to apply: Apply directly to us
Overview
MA Graphic Design (Online) at Arts University Bournemouth drives sustainable innovation for future-ready designers.
Course information
In a noisy global landscape dominated by visual communication, forging a solid creative identity can be a major challenge for graphic designers. MA Graphic Design (Online) is a comprehensive, multi-disciplinary course that will equip you with the ability to elevate your creative practice and so much more. With units focused on urgent global issues such as sustainability, inclusivity and human-centric design, you’ll embark on a transformative journey that empowers you to help people and the planet.
Today’s business market is in high demand for graphic designers who can think laterally, apply critical thinking to their own practice, and engage meaningfully with the world around them. While day-to-day professional experience is invaluable, it takes outstanding academic teaching rigour, theoretical knowledge and contemporary research resources to raise your discipline to the next level.
Three reasons to study MA Graphic Design (Online) at AUB:
- Design for a better future – Sustainability is embedded in every unit, empowering you to create socially and environmentally responsible design that drives positive change.
- Designed by industry leaders – Our course units are created by experts actively shaping the field of graphic and visual communication. Stay inspired with fresh, forward-thinking content that equips you with the skills to advance your career, start a business, or launch your own agency.
- Build a powerful network – Connect with influential creatives, guests and contributors including our Industry Patron, Sarah Hyndman, whose globally recognised workshops explore the science of sensory typography.
Our course seamlessly blends theory and practice centred around the three pillars of design: Design Strategy, Usability, and Creativity. Together with your peers, you’ll explore your discipline through critical debate, theoretical enquiry, and multi-modal practice.
What is the graphic designer’s fundamental role in society? In what ways does culture and human behaviour influence (or get influenced by) the graphic designer’s work? How can graphic design be channelled to tackle contemporary social issues such as climate change, waste, inclusivity and accessibility? These are just the beginnings of what you will dive deep into with your cohort, as you broaden your career prospects and shape a better future for our world.
The units within this course have been designed to broaden your creative horizons and give you a global perspective of how graphic design fits into the bigger picture. Together with our academics, you’ll hone your craft as part of a virtual studio community, inform your practice with evidence-based research, and explore how design can be used to drive positive change.
Defining Your Purpose as a Designer (15 credits)
This introductory unit is designed to orientate you with postgraduate study. Where does your past and present practice fit within contemporary graphic design? Which directions might you take in the future? You’ll also be challenged to expand on your own reference points as a practitioner.
Design Thinking (15 credits)
Combining theory and practice, we’ll delve far beyond the aesthetic surface of graphic design. You’ll be introduced to design thinking: a research-informed, iterative process for understanding audiences, challenging assumptions, and ensuring that your designs have the right impact. This will shape your creative output before the creation stage, elevating your work as a catalyst for problem-solving.
Collaboration in Practice: Brand Sensory Experience (15 credits)
For designers, the five senses are an important consideration when it comes to promoting certain customer behaviours. In this theory-based unit, we’ll explore how sensory design can be used to influence brands and branded environments. You'll then work collaboratively with your peers to design, present and reflect on a branded experience.
Innovate – Human-Centred Design (15 credits)
Contemporary design practice often focuses on user needs, and this has ultimately shaped the landscape of customer experience. In this unit, you'll learn how to adopt human-centred design: a problem-solving technique that puts real people at the heart of the development process.
Graphic Design, Psychology and Cognition (15 credits)
This unit will delve into cognitive science: the interdisciplinary study of mind and intelligence. We'll explore how the graphic design process and typography has been revolutionised by neuroscience, evidence-based design, and AI. You’ll also be tasked with creating a statement and either choosing or creating typography that amplifies, enhances, or elucidates your message.
Inclusivity in Design (15 credits)
Together, we’ll explore how to become champions of inclusive design. Inclusive design is a design process that considers diverse groups of people and their needs in visual communication. You'll learn how to make your products, designs and services usable by as many people as reasonably possible – no matter what their age, ability, and socioeconomic background.
Behavioural Change using Visual Design (15 credits)
Through several real-world case studies, we’ll explore ‘nudge theory’ in visual design. You’ll develop a profound understanding of how your projects can influence audience behaviours, shift social perceptions, and act as a catalyst for positive social change.
Sustainable Futures (15 credits)
Through the combined lens of both design and theory, we'll help you centre your practice on the UN’s sustainable development goals. Mirroring professional experience, you’ll be asked to make a successful communications strategy or campaign that prioritises eco-consciousness every step of the way – from the use of sustainable materials to the creation of impactful messaging.
Research Proposal (15 credits)
This unit represents a pivotal point in your academic journey. Together, we’ll help you define the study focus for your Final Project. You’ll also reflect on your purpose as a graphic designer and determine the lines of enquiry you will delve into in your future practice.
Final Project (45 credits)
This final unit is your opportunity to demonstrate the vast breadth of knowledge and skills you have acquired. You’ll work independently to produce a resolved, research-informed, practical project on the topic outlined in your research proposal.
WE'RE HERE TO HELP
Whether you have any burning questions or you just want to find out more about our courses, you can book a one-to-one call with our course team at any time.
Meet the course team
Guest contributors
"Central to our course is a focus on sustainability in design. Designers can foster innovation for societal change in materials, processes, and design thinking."
Watch our course video
Our Industry Patron, Sarah Hyndman, discusses her research, her business, and exploring typography across all senses.
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Accept to viewApplication process
When you're ready to apply, you'll need to head to our online application form to apply directly to us.
We encourage you to apply early to secure your place.
We encourage applications from students with a broad range of qualifications and experiences. We'll take into consideration the knowledge and skills that have been developed inside and outside the classroom, as well as your previous qualifications. We may contact you to arrange an interview to discuss your potential to succeed on the course.
If you want to discuss your application, you can book a one-to-one.
The tuition fees you pay will vary depending on the subject area and the type of postgraduate study you're embarking on.
Computer equipment
You'll be studying online and so you will need to have reliable access to a computer and the internet as well as a suitable study space.
As part of your application to this course, we’d like to see your portfolio.
You can find out more by viewing our Portfolio Guidelines.
Course gallery
Meet our Industry Patron – Sarah Hyndman
Meet the Industry Patron for MA Graphic Design (Online), Sarah Hyndman.
Sarah is the founder of Type Tasting and the author of Why Fonts Matter. She entertains audiences with her unique blend of science, activities and sense-hacking, and has been measuring emotional and multi-sensory responses to fonts since 2013. She’s also a TEDx speaker and a judge for the D&AD Awards.
Career destinations
As a graduate of the MA Graphic Design (Online) course, you’ll unlock a diverse range of varied, rewarding career options in the future. Innovative designers are in high demand at companies worldwide. With the knowledge you acquire at AUB, you’ll stand as someone who can help them meet their sustainability and inclusivity goals – and you'll be able to navigate these issues with confidence.
The international network you’ll develop with your peers and tutors will also broaden your knowledge and help you get established as an in-house or freelance graphic designer. Whichever route you choose, your industry-ready skills will empower you to spearhead positive change in the world and drive companies toward success.
Of course, establishing yourself as a graphic designer is just the tip of the iceberg – there are many areas in which you can apply your skills. Whether you’d like to bolster eco-conscious brands, advise businesses on sustainable practice, design eco-friendly packaging with recyclable materials, or branch out into inclusive web design, your dream job will be within reach.
Here are just a few of the options you could pursue as an MA Graphic Design (Online) graduate:
- Sustainable design consultant
- UX/UI designer
- Director of interaction/experience design
- Brand/design strategist
- Creative director
You could also pursue opportunities in innovation strategy, UX research, and packaging design.
Guest speakers
Exclusively offered to students on the course is the ability to have access to presentations from industry professionals. This not only provides an insight into current industry practice but a wealth of research sources and networking links.
- Clara Gaggero Westaway – Co-founder and Creative Director of Special Projects. Clara is a designer, inventor, and educator focused on creating meaningful and sustainable innovations that enhance well-being and our relationship with technology. She has designed award-winning products for major brands, exhibited globally, and leads design education initiatives at prestigious institutions.
- Clare Nattress – Clare Nattress is an interdisciplinary artist, researcher, and educator exploring environmental interconnectedness through art and science, often collaborating with researchers to develop new perspectives. Her minimalist lifestyle and year-long cycling journey have shaped her practice-led PhD and artistic focus on air pollution, while she also lectures at York St John University and curates international exhibitions.
- Damian Rees – Damian is founder of Make Human. As an expert in UX, CX and human-centred design, he's deeply committed to developing solutions that genuinely address people’s needs and help fix bad design. Damian is passionate about making technology more human and finding ways tech can solve the real-world problems people face in their day-to-day lives.
- Emma Bice – Award-winning international designer Emma Bice specialises in furniture, fixtures, and surfaces, creating bespoke interior and exterior solutions through her consultancy. With a focus on sensory design, she blends comfort, style, and craftsmanship to shape spaces that reflect both property and inhabitant. We consult Emma about how she uses the sensory aspects of brand design in physical spaces.
- Erik Brandt – Erik Brandt is a graphic designer and educator, and runs a graphic design studio (and Konditorei), Typografika. He's currently Chair of the Design Department and Professor of Graphic Design at MCAD (Minneapolis College of Art and Design) in Minneapolis, Minnesota. He's a member of the Alliance Graphique Internationale (AGI) and was appointed International President in 2022. His work has been published and exhibited internationally.
- Fan Sissoko – Designer, artist and storyteller. Fan Sissoko is a designer and researcher based in Reykjavík. She works with charities and the public sector to improve health, care and food systems. She is also an artist whose work revolves around storytelling.
- Jason Bascombe – Jason Bascombe is a Creative Technologies lecturer at AUB, and a photography practitioner. He researches generative AI and its role in creative disciplines, focusing on integrating these tools while preserving human agency.
- Jean Hewitt – Jean is the Inclusive Environments Technical lead at Buro Happold. She's currently the Disability Access Ambassador for the Built Environment, a voluntary role appointed by the Cabinet Office. Jean contributes to the discussions on inclusive design.
- Maki Suzuki/Åbäke – Maki Suzuki is one of four members that make up Åbäke. The others are Patrick Lacey, Benjamin Reichen, and Kajsa Ståhl. They met at the Royal College of Art in London while studying for their MA in Communication, Art and Design. Åbäke's members each have their own practice within the group.
- Paul “Nobby” Davies – ‘Nobby’ Davies is founder of the Creative Elder and a multi-award-winning creative with over 40 years of experience in advertising, branding, and design. As the Creative Elder, he helps creators reach their full potential and contributes to discussions on the creative process in problem-solving.
- Phil Jones – Dr Phil Jones is a designer, academic, and author. His research applies cognitive science to communication design, explored in his book Towards a Cognitivist Understanding of Communication Design (June 2024), which examines how cognitive theories enhance creativity and design practice.
- Rejane Dal Bello – Rejane Dal Bello is an award-winning designer and AGI member with over 20 years of experience in graphic design and branding, having worked with top agencies like Wolff Olins and Studio Dumbar. As the founder of Studio Rejane Dal Bello in London, she creates impactful, purpose-driven designs for global clients, contributes to design education, and shares her creative process through lectures and workshops.
- Richard Gillingwater – Richard Gillingwater explores how brands use design and visual storytelling to communicate effectively in a world saturated with visual stimuli. By leveraging psychology and media theory, he highlights how nonverbal cues evoke emotions, shape perceptions, and influence behaviour.
- Sarah Hyndman – We're delighted to have designer, researcher, author and speaker Sarah Hyndman as our course's Industry Patron. Sarah contributes to the course by sharing her unique sensory experiments, connecting words and senses to shape transformative experiences. Visit Type Tasting's website for more information.
- Sonnaz Nooranvary – Sonnaz Nooranvary is a UK-based creative entrepreneur and upholstery expert, best known for her role on BBC’s The Repair Shop. With a passion for craftsmanship, sustainability, and inspiring future creatives, she runs her own interiors business and launched House of Sonnaz in 2024 to promote ethical manufacturing. Sonnaz contributes to discussions on design and branding in physical spaces